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随着互联网技术的不断发展,新媒体传播已经广泛应用于受众生活的方方面面,而新媒体与传统媒体的融合发展战略更是将媒体平台推向一个新层面,IPTV、网络电视、手机电视等相继出现,其数字化、互动性、个性化的特点满足了受众对节目日益多元化的需求,受众的媒介消费习惯正在悄然改变,媒体生活变得丰富多彩。原本在传统媒体格局中处于较为有利地位的电视媒体不得不思考如何在激烈的新媒体竞争中站稳脚跟,以获得新的
With the continuous development of Internet technology, new media has been widely used in all aspects of the life of the audience. The integration and development strategy of new media and traditional media is pushing the media platform to a new level. IPTV, Internet TV, mobile TV and so on Appeared, its digital, interactive, personalized features to meet the audience increasingly diversified needs of the show, the audience’s media spending habits are quietly changing, the media life has become rich and colorful. The original television media, which is in a more advantageous position in traditional media, has to think about how to gain a foothold in the fierce competition of new media in order to obtain new