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2006年3月,央视经济频道《赢在中国》栏目悄然诞生,它以独特的姿态及创新的理念,将电视栏目的本体价值提升到前所未有的理性高度,它“励志照亮人生,创业改变命运”的主题策划,更是电视人对中国创业者最实惠的时代献礼。它是一个观众走近创业、了解创业、与创业亲密接触的电视平台。它的策划和运作处处体现了电视栏目的差异化生存。一、避开“红海”直击“蓝海” 当同质电视栏目在绞尽脑汁竞争的时候,《赢在中国》凭借对时代的前瞻性判断,找到了自身独特的价值定位和挖掘产品差异的创新轨迹。作为一档经济
March 2006, CCTV Economic Channel “Win in China” section quietly born, with its unique attitude and innovative concept, the value of TV column ontology to an unprecedented level of rationalism, it “inspirational life, entrepreneurial change Destiny ”theme of planning, but also the most talented TV person on the Chinese entrepreneurs gift. It is a television platform where viewers approach entrepreneurship, get started and get in touch with startups. Its planning and operation reflect the diversity of TV programs. First, to avoid “Red Sea ” Watch “Blue Ocean ” When the homogeneous television section racking their brains competition, “win in China” With the forward-looking judgments of the times, found its own unique value orientation and mining Innovative track of product differentiation. As a file economy