拜访客户,是营销活动中很重要的一个环节。因此,营销人员要在思想上高度重视客户拜访工作。首先要做好拜访前的准备工作。以前在外企工作时有一同事李先生,他每次拜访客户都做充分的准备。比如,李先生计划到南海市某油脂企业出差,出差前他对企业的大概情况了如指掌,包括企业的采购负责人、决策者、该企业的市场销售情况、该企业的资信情况等。后来他成为那家外企的“金牌”业 Visiting customers is a very important part of marketing activities. Therefore, marketers should attach great importance to the idea of ​​customer visits. We must first prepare for the visit before. When I was working in a foreign company, I had a colleague, Mr. Li, who was fully prepared each time he visited his clients. For example, Mr. Li plans to travel to a grease business in Nanhai City. Before his business trip, he knew about the business situation, including the person in charge of purchasing, the decision maker, the market sales of the company, the credit status of the company, and so on. Later, he became the “gold medal” of that foreign company