近年来,随着科技的不断发展,电子商务在我国已经成为当前一种全新的商务模式,同时,它也正在以极强大的生命力冲击着传统的商业结构以及当前的贸易方式。电子商务对现代营销理论的发展有着积极的推动作用,对提高我国社会经济的发展有着极为重要作用。随着互联网在我们的生活领域被广泛的使用,电子商务也逐渐渗透到了 In recent years, with the continuous development of science and technology, e-commerce has become a new business model in our country. At the same time, it is also impacting the traditional business structure and the current trade pattern with extremely strong vitality. E-commerce has a positive role in promoting the development of modern marketing theory and plays an extremely important role in improving the social and economic development of our country. With the widespread use of the Internet in our area of ​​life, e-commerce has also gradually infiltrated