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邮轮产业被誉为“漂浮在海上的黄金产业”。广西面临着中国一东盟自由贸易区建设、“一带一路”等多重机遇,具有漫长海岸线与丰富旅游资源的广西应充分发展邮轮旅游产业。本文以广西邮轮产业为研究对象,创新性地将系统动力学(SD)仿真方法应用于邮轮产业竞争力研究领域。根据系统动力学的基本思想,对旅游产业竞争力影响因素分析的基础上建立邮轮旅游竞争业绩、邮轮旅游基础竞争力、邮轮旅游竞争潜力三个子系统,再根据子系统间的关系绘制出流程图,并确定其中的方程式,然后结合广西最近几年旅游业的统计数据进行分析,并进行系统仿真。基于仿真分析结果,提出发展广西邮轮产业的战略性意见,以提升广西邮轮产业竞争力。
Cruise industry known as “floating in the sea of gold industry ”. Guangxi faces multiple opportunities such as the construction of China-ASEAN Free Trade Area and the Belt and Road initiative. Guangxi, with its long coastline and abundant tourism resources, should fully develop the cruise tourism industry. In this paper, Guangxi cruise industry as the research object, innovatively, the system dynamics (SD) simulation method is applied to the field of cruise industry competitiveness research. Based on the basic idea of system dynamics and the analysis of the influence factors of tourism industry competitiveness, this paper establishes three subsystems of cruise tourism competition performance, cruise tourism basic competitiveness and cruise tourism competition potential, and then draws the flow chart according to the relationship between subsystems , And determine the equations, and then combined with the statistical data of Guangxi tourism in recent years for analysis and system simulation. Based on the results of simulation analysis, this paper proposes the strategic opinions on developing Guangxi cruise industry to enhance the competitiveness of Guangxi cruise industry.