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当前图书出版市场随着文化的繁荣开始逐渐回暖,但是在商品经济与经营模式的冲击下,图书的销售成绩也掺入了更多的参考因素。作者结合多年书籍设计经验,对当前文化大繁荣的环境下,图书产业的复兴之路进行了探索。并从设计风格、扉页颜色以及出版制作工艺三个角度对书籍传达其特性提出了可行性建议。希望能够对设计者在加深对书籍特性理解上有所助益,提升图书的气质与创意。
At present, the market of book publishing begins to pick up with the prosperity of the culture. However, under the impact of the commodity economy and business model, the book sales performance also incorporates more reference factors. Based on years of experience in book design, the author explores the road to revitalization of the book industry in the present environment of great cultural prosperity. And from the design style, the title page color and publishing production process of three perspectives on the characteristics of books to convey the feasibility of recommendations. Hope that designers can deepen their understanding of the characteristics of the book to help improve the temperament and creativity of the book.