在磷复肥市场上生产厂家与经销商、经销商与农民之间存在信息不对称。本文从磷复肥营销的实际出发 ,结合信息不对称理论 ,对磷复肥营销领域中的信息不对称现象进行了详细阐述 ,并在此基础上揭示了信息不对称给生产企业、经销商和农民带来的影响 ,提出了克服磷复肥市场信息不对称对市场不良影响的对策 In the phosphate compound fertilizer market manufacturers and distributors, distributors and farmers there is asymmetric information. In this paper, the actual situation of marketing of phosphate compound fertilizer, combined with the theory of asymmetric information, the phenomenon of information asymmetry in the marketing of phosphate compound fertilizer is described in detail, and on this basis reveals the information asymmetry to manufacturers, distributors and The impact of farmers, put forward to overcome the phosphate fertilizer compound market information asymmetry adverse impact on the market strategy