上海广电局从广播电视的经济属性的考察入手,早就形成了广播电视一定要作为产业来管理的概念。他们的经营目标,不是定在搞点收入补补差,而是按经济管理规律,向产业要利润。1993年他们向东方电视台、上海电视台、东方广播电 Shanghai Broadcasting Bureau to start from the study of the economic properties of radio and television, has long formed a radio and television must be managed as an industry concept. Their business objectives are not set to make up for poor income supplement, but according to the law of economic management, to the industry to profit. In 1993, they sent a telegram to Oriental Television, Shanghai Television Station and Oriental Broadcasting