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我还要干10年《财经界》:伊利已经走过快速发展的10年,那么未来的10年中国乳业会是什么样的格局? 郑俊怀:未来的10年,中国的乳业在发展中可能面临着行业内的整合,整个行业会有几十家大的企业快速的发展,同时也会有众多的中小企业通过它的市场,通过它产品的差异化来维持它的生存,最后形成两个格局:一种是大品牌,做全国性的品牌;一种是中小企业做区域性的品牌,来解决它的产品的差异。当然如果既没有自己的差异,又形不成品牌的企业,可能就会在未来的10年中淘汰掉。《财经界》:伊利在未来10年中会处于什么样的地位?
I also want 10 years of “financial community”: Yili has gone through 10 years of rapid development, then the next 10 years, what is the pattern of China’s dairy industry? Zheng Junhuai: the next 10 years, China’s dairy industry may face development With the consolidation in the industry, there will be dozens of large enterprises in the whole industry to develop rapidly. At the same time, there will also be a large number of small and medium-sized enterprises (SMEs) that will maintain their viability through the differentiation of its products through its market and finally form two structures : One is the big brand, a national brand; one is a regional brand SMEs to solve its differences in products. Of course, if you do not have their own differences, but also the shape of a brand of business, may be eliminated in the next 10 years. “Financial sector”: Yili in the next 10 years will be what kind of position?