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家居零售业在国内的竞争日益激烈,随着电子商务的快速发展,家居零售业面临着线上线下的多重竞争。了解家居零售业的竞争格局,有助于零售企业清楚竞争形势,认识自身的优劣势,寻求市场发展的新机会,以在市场上快速奠定自己的竞争定位,获得消费者认可。本文从国内家居零售业的竞争格局着手分析,并以成都市场为例,探究家居零售业的竞争态势。
Domestic retail industry in the increasingly fierce competition in the country, with the rapid development of e-commerce, home retail is facing multiple online and offline competition. Understanding the competitive landscape of the home retail industry will help retail companies to clearly understand the competitive situation, recognize their strengths and weaknesses and seek new opportunities in market development so as to quickly establish their competitive position in the market and gain consumer acceptance. This article analyzes the competition pattern of domestic retail industry and takes Chengdu as an example to explore the competitive situation of domestic retail industry.