企业之间的竞争表面看是产品的竞争,实质上是企业综合能力的竞争,即满足顾客需求的能力或为顾客解决实际问题的能力的竞争。德国大众汽车公司有一句名言:“我们出售的不是汽车,而是运输能力”。目前,化肥行业随着买方市场的形成,以及化肥产品的日趋同质化,企业在产品本身方面的竞争空间已较为有限,必须追求产品以外的竞争空间。菲利浦·科特勒曾有一个公式,对我们化肥企 The competition between enterprises on the surface is product competition, which is essentially the competition of comprehensive ability of enterprises, that is, the ability to meet the needs of customers or the ability to solve practical problems for customers. German Volkswagen has a famous saying: “We are not selling cars, but transport capacity ”. At present, with the formation of the buyer’s market and the homogenization of fertilizer products, the fertilizer industry has more limited space for competition in the product itself and must pursue more competitive space outside the product. Philip Kotler once had a formula for us fertilizer companies