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《高职语文》是高职教育基础课程中的重要课程,它是学生理解专业知识、树立良好职业操守、提高语言表达能力和文字书写能力的基础课程。笔者从用人单位角度分析了市场营销专业学生应企图的素质与能力,明确了《高职语文》在市场营销专业人才培养实践应如何定位。
“Higher vocational language” is an important course in the basic course of higher vocational education. It is a basic course for students to understand professional knowledge, establish good professional ethics, improve their language skills and writing ability. The author analyzes the qualities and abilities of students majoring in marketing from the perspective of employer and clarifies how to position “higher vocational language” in practice of marketing professionals.