著名导演陈凯歌执导的首部公益广告片《橘子》,从去年12月份起在央视黄金时段播出。这部长度约为一分钟的广告片的大致情节是:一位西北农村女孩儿告别乡亲去城里读书,临走前父亲送给她一个橘子,握着饱含亲情的橘子,女孩对父亲的背影依依不舍。这时画面打出字幕:“一个橘子有多重?”几年后女孩报考美院,在考场门口遇到了一位卖橘子的老人,这时一场大雨从天而降,女孩赶紧用伞为老人和两筐橘子挡住风雨,而自己却在这场决定前途的考试中迟到了。这时画面出现了“两筐橘子有多要紧?”的字幕。多年后女孩成了一名小学教师,她带着孩子们在野外写生,学生将一幅稚嫩的画递到她的面前,画的是 Famous director Chen Kaige directed the first public service commercial “orange”, from December last year, prime time broadcast in CCTV. This length of about one minute of commercials roughly plot is: a rural northwest girl farewell to folks to study in the city, before leaving her father gave her a orange, holding a family full of oranges, the back of the girl's father Reluctantly At this moment the picture captures the subtitle: “How many oranges are there?” A few years later the girl applied to the Academy of Fine Arts, and at the entrance of the examination room she met an old man who sold oranges. A heavy rain fell from the sky and the girl quickly used her umbrella for the elderly and two baskets of oranges Blocking the wind and rain, but he was late in the test of the future decision. At this time the screen appeared “two baskets of oranges how important?” Subtitles. Years later the girl became a primary school teacher, she took the children in the wild, students painted a tender painting in front of her, painted