市场经济引领我们走进了品牌消费的时代，产品品牌、服务品牌越来越受到人们的认同和青睐。现实生活中，许多消费者在品牌选择上“情有独钟”，在一段时间或很长时间内重复选择一个或少数几个品脚，很少“移情别恋”。品牌对消费者来说，代表着信心、放心、舒心、顺心；而对生 Market economy led us into the era of brand consumption, product brands, service brands more and more people’s recognition and favor. In real life, many consumers are “soft-hearted” about brand choice and repeatedly select one or a few articles for a period of time or a very long time, with seldom “empathy.” Brand for consumers, on behalf of the confidence, rest assured, comfortable, smooth; and students