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在危机之下,传统企业纷纷触网,与纯网购平台打起了价格战,以短搏长则更显艰难;而品牌企业的触网多以左右手互博为主,线上的低价倾销让线下传统渠道的销售利益大大受损,线上线下充满了竞争和矛盾。在传统企业逐渐清醒之时,移动互联网大潮爆发了,PC端的网民正主动或被动的快速向移动端转移,同时传统零售的电商模式从
In the crisis, traditional enterprises have one after another network, and the pure online shopping platform played a price war to short-stroke longer is even more difficult; and brand enterprises to touch the net more to each other based on Bo, low-cost online dumping So that sales of traditional channels under the line of interest greatly damaged, online and offline full of competition and contradictions. Gradually sobering in the traditional business, the tide of mobile Internet broke out, PC-side Internet users are active or passive transfer to the mobile terminal quickly, while traditional retail e-commerce model from