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高等职业院校服务区域经济社会发展是高等教育发展的必然趋势,也是经济社会发展的必然结果。本文从商务英语专业服务区域经济发展的必然性入手,分析了商务英语专业服务地方经济发展存在的主要问题,最后提出了商务英语服务区域经济发展的有效途径。在新的发展形势下,商务英语专业设置及发展应该依托市场进行理性定位,突出产学研合作,营造多元文化氛围,提升服务社会水平,实现专业和区域经济的协调发展。
The economic and social development in the service area of higher vocational colleges is an inevitable trend of the development of higher education and an inevitable result of economic and social development. This article starts from the inevitability of the business English professional service regional economy development, analyzes the main problems existing in the business English professional service local economy development, and finally puts forward the effective way of business English service regional economy development. Under the new development situation, the establishment and development of Business English major should rely on the market for rational positioning, highlighting the cooperation among industry, universities and research institutes, creating a multi-cultural atmosphere, upgrading the service level of society, and achieving the coordinated development of specialty and regional economy.