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近年来,电子商务伴随着互联网的蓬勃发展和市场经济的持续推动,渗透到了社会经济的各个层面,改变着传统经营管理模式和生产组织形态,网络化的生产经营与消费方式逐渐形成。我国钢铁行业作为传统的工业支柱产业,经过金融危机的洗礼和残酷市场竞争的历练,结构性矛盾进一步凸显,如产业集中度低,资源短缺且配置不尽合理,市场分散且流通体系不完善等,传统的管理和营销模式不适应市场需求的变化,
In recent years, with the vigorous development of the Internet and continuous promotion of market economy, e-commerce has infiltrated all levels of society and economy, changed the traditional management mode and production organization form, and gradually formed a network of production and management and consumption patterns. As the traditional pillar industries of our industry, the steel industry in our country has experienced further structural contradictions after the baptism of the financial crisis and the brutal competition in the market. For example, the industrial concentration is low, the resources are scarce and the allocation is not reasonable, the market is fragmented and the circulation system is not perfect , The traditional management and marketing models do not meet the changes in market demand,