分享经济不仅催生更具有破坏性的创新,也带来更大的机遇。如果说粉丝经济是能够吹起猪的风,那么分享经济就是能吹起大象的龙卷风。掀起这场飓风的不仅是新的技术和平台,而且是人类对商品、购买和使用的变革。分享经济带来的龙卷风更加威力无穷,它不仅催生更具有破坏性的创新,也带来更大的机遇。探讨分享经济对新经济和营销的改变不能只停留在对Uber和Airbnb对“闲置资源”有效利用的层面。乔治·梅森大学Mercatus中心在今年5月发表的《互联网、分享经济和口碑反馈机制如何解决市场信息不对称问题》中指出,分享经济的 Sharing the economy not only spawned more devastating innovations but also greater opportunities. If the fan economy is able to blow the pig’s wind, then to share the economy is to torn the elephant’s tornado. Not only is this hurricane a new technology and platform, but also a revolution in humanity’s purchase, use and use of goods. The tornados brought about by the sharing economy are even more powerful, not only generating more devastating innovations but also greater opportunities. Exploring shared economy’s impact on the new economy and marketing can not stop at the level of Uber and Airbnb’s efficient use of “idle resources ”. The Mercatus Center at George Mason University said in May this year that “the internet, sharing economy and word of mouth feedback mechanism solve the problem of market information asymmetry” pointed out that the economic