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本文首先解释了平面设计与美学的含义,以及两者之间的关系和平面设计的四大基本原则。接着介绍了平面设计的三大元素,对每个元素的特点、分类以及重要性和意义进行了详细的阐述。最后从平面设计的艺术性和实用性两大方面着手,讲解了古代的美学观念对现代设计的影响,并且提出了实用性是设计最终目的的观点,全面介绍了平面设计中美学运用的理念和原则。
This paper first explains the meaning of graphic design and aesthetics, as well as the relationship between the two and the four basic principles of graphic design. Then introduced the three major elements of graphic design, the characteristics of each element, classification, as well as the importance and significance of a detailed description. Finally, it starts with the artistic and practical aspects of graphic design, explains the influence of ancient aesthetics on modern design, and puts forward the viewpoint that practicality is the ultimate goal of design. It introduces the concepts and principles of aesthetics applied in graphic design in an all-round way .