网络营销是一种新的营销模式,拥有自身独特的优越性,无论是企业界,还是理论界,都给予了其高度的关注,在很多企业的发展过程中,充分发挥了网络营销的作用。当前,我国的网络营销在发展过程中仍然存在诸多问题,像网速非常慢、网络的相关立法不健全、网络监管制度不完善、网络安全受威胁、网络营销缺乏人才等,面对这样的问题,我们必须找出相应的解决措施,促进网络营销的进一步发展。 Internet marketing is a new marketing model, has its own unique advantages, both business and theorists, have given it a high degree of attention, in many enterprises in the development process, give full play to the role of Internet marketing. At present, there are still many problems in the process of the development of network marketing in our country, such as the very slow internet speed, the imperfect network legislation, the imperfect network regulatory system, the threat of network security and the lack of talents in network marketing. , We must find out the corresponding solutions to promote the further development of network marketing.