航空公司在未来的市场竞争中靠什么来维持持续发展的动力?无疑是航空公司维系良好发展势头的基石有三个方面:其一是安全管理;其二是服务管理;其三是销售管理。航空公司内部的所有管理制度必须围绕这三个基石来制定相应的工作流程和规范的管理制度,才能使这三个基石支撑起航空公司的品牌形象和公众的认同度,在此着重浅述一下有关电子商务销售渠道建设,其他两个方面不在浅述之列。在当前激烈的市 Airline in the future market competition by what to maintain the momentum of sustainable development? Undoubtedly the cornerstone of airlines to maintain good momentum of development has three aspects: one is safety management; the other is service management; the third is sales management. All management systems within the airlines must work around these three cornerstones to formulate appropriate work processes and a standardized management system so that these three cornerstones can support the airline’s brand image and public recognition, The e-commerce sales channels, the other two aspects are not listed. In the current fierce city