本文主要论述了在4G时代,通信服务产品的特点和运营所起到的重要作用,并在此基础上分析了通信服务产品的运营发展趋势和优化运营的方法。4G时代的兴起和5G时代的即将来临,使个人的通信服务发生着快速的变革。同时也为新崛起的虚拟电信运营商和互联网运营商提供了前所未有的发展机会。据权威部门统计,中国的手机用户已经突破13亿,相当于90%以上的中国人都拥有了手 This article mainly discusses the important function of the communication service product and its operation in the 4G era. On the basis of this, it analyzes the operation trend of the communication service product and the method of optimizing the operation. The rise of the 4G era and the coming of the 5G era have led to rapid changes in personal communication services. But also for the newly emerging virtual telecom operators and Internet operators to provide an unprecedented opportunity for development. According to authoritative statistics, China’s mobile phone users have exceeded 1.3 billion, equivalent to more than 90% of Chinese people have hands