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到2012年10月,乔布斯去世已一周年,而iPhone5的推出,也再次把苹果公司推到聚光灯下。如今对苹果进行反思,更有助于我们厘清——乔布斯这位营销之神的灵魂到底是什么?乔布斯去世这一年,苹果发生了什么?成为有史以来市值最高的公司,发展达到了最高峰。6000多亿美元的市值甚至超过了沙特阿拉伯、澳大利亚等国家的GDP!苹果也在17年来首次向股东派发股息,并且以史诗般的专利大战与三星对决。
By October 2012, the first anniversary of the death of Steve Jobs, and the introduction of iPhone5, Apple once again put the spotlight. Today, the reflection of the apple, but also help us to clarify - Steve Jobs, the soul of this marketing in the end what is? Jobs died this year, what happened to Apple? Become the highest ever, the company’s market value, the development reached its peak . Its market capitalization is even more than the GDP of Saudi Arabia, Australia and other countries worth over 600 billion U.S. dollars. For the first time in 17 years, Apple has also distributed dividends to shareholders and duel with Samsung in an epic patent war.