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当前国家电网公司正在推行“三集五大”体系建设是在人、财、物集约化基础上,按照“大规划、大建设、大运行、大检修、大营销”体系,变革组织架构,创新管理模式,优化业务流程,实现公司运营的集约化、扁平化、专业化管理的一次大变革。如何在“大营销”体系建设新模式通过培训全面提升员工营销技能以满足新工作模式的要求,是当前企业管理中的一项重要内容。
At present, the State Grid Corporation of China is implementing the “three sets and five major” system based on the intensification of human, financial and material resources and in accordance with the system of “large-scale planning, big construction, large operation, overhauling and big marketing”, the reform organization Structure, innovate management mode, optimize business process and realize a great change of intensive, flat and professional management of company operation. How to Build a New Model of “Big Marketing” System Through the training of employee marketing skills to meet the requirements of the new work model, it is an important part of current corporate management.