化妆品是我们日常生活中不可缺少的用品,当然,在化妆品广告中的用词也就具有了词汇意义。词汇意义又分为理性意义和附加意义。透过化妆品的用词,也可以看出化妆品用词的一些特征性。理性意义是对客观事物的特征、性质、功能等进行概括、抽象的描绘、解释而形成的意义内容,是词义的核心。词的理性意义又可分为科学意义和生活意义。 Cosmetics is an indispensable product in our daily life, of course, in the cosmetics ads also have a vocabulary meaning. Vocabulary meaning is divided into rational and additional meaning. Through the words of cosmetics, cosmetics can also be seen some of the characteristics of words. Rational meaning is the meaning of objective things, features, functions such as summary, abstract description and interpretation of the formation of the meaning of the word meaning is the core. The rational meaning of words can be divided into scientific significance and life meaning.