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在电力体制改革的新形势下,电力多经企业的市场化是一个极其重要的课题。从目前的状况看,电力多经企业还处于市场化的初级阶段,电力多经企业如何树立市场化观念、如何建立市场化的管理体制和经营机制、如何在市场中构建核心竞争能力、如何培育强势品牌等,都是不容忽视的问题。电力多经企业在市场化的过程中,无论在理论上还是实践中,都可以找到丰富、系统、深入的指导性依据和案例,国内外大量的关于企业市场化的论述比比皆是,浩如烟海,都是电力多经企业可以充分借鉴的财富。同时,国内其他如家电、汽车、服装等早已市场化的行业,也为电力多经企业的市场化提供了宝贵的经验。然而,由于电力行业长期受计划经济的影响,其独特的历史背景、丰富的历史沉淀,使它在市场化的过程中,绝不会一帆风顺,一蹴而就。“解铃还须系铃人”,电力多经企业的市场化,还需要电力多经企业广大的管理者、理论研究者、员工共同开动脑筋、集思广益,有针对性地提出电力多经企业市场化的方式、方法。本期两篇文章,分别就电力多经企业市场化的战略、方向、经营管理、市场开发、品牌培育、误区规避等方面进行了详细、深入、系统的探讨。
Under the new situation of power system reform, the marketization of multi-power enterprises is an extremely important issue. From the current situation, the multi-power enterprises are still in the primary stage of marketization. How to build a market-oriented management system and operating mechanism for multi-power enterprises, how to build their core competitiveness in the market and how to cultivate them Strong brands, etc., are issues that can not be ignored. In the course of marketization, the power multi-economy enterprises can find rich, systematic and in-depth guiding evidence and cases both in theory and in practice. There are a lot of domestic and international expositions about the marketization of enterprises abound, Are more wealthy enterprises can learn from the wealth. At the same time, other domestic industries such as home appliances, automobiles and apparel that have already been marketed have also provided valuable experience for marketization of multi-power enterprises. However, as the power industry has been affected by the planned economy for a long time, its unique historical background and rich historical precipitation have made it absolutely inevitable in the market-oriented process. “To solve the problem, we must also fasten bellies,” and the marketization of multi-power enterprises requires that managers, theoreticians and employees of power-rich enterprises should work together to brainstorm ideas and broaden their minds and put forward targeted markets for multi-power enterprises Way, method. In this issue, two articles respectively discussed in detail, in-depth and systematically the strategies, directions, operation and management, market development, brand cultivation and avoidance of misunderstanding in the market-based multi-power enterprises.