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在打造中国纺织产业强势品牌过程中,企业不但要对产品的质量引起重视,同时还需要承担其一定的社会责任,在对品牌进行生产以及销售的时候一定要做到对社会和自然应尽的责任,通过这种方式才能有效提高自身的社会形象,同时也能逐渐得到广大消费者的认可。本文主要结合目前纺织行业的重新定位以及未来的发展趋势进行了分析,希望能为相关行业提供一定的参考依据。
In the process of building a strong brand in China’s textile industry, enterprises not only pay attention to the quality of their products, but also need to assume some social responsibility. They must fulfill their social and natural needs when producing and selling their brands Responsibility, in this way can effectively improve their own social image, but also gradually recognized by the vast number of consumers. This article mainly analyzes the reorientation of the current textile industry and the future development trend, hoping to provide certain reference for the relevant industries.