变革和连续性是管理的一体两面。本文所谈变化并非日常经营管理行为的变化,而是经营者管理心态的改变,是企业在发展不同阶段管理规则的变化。当今,中国企业在思考如何做大做强时,更关注的是企业运作层面的事情,比如说销售业绩,然而企业出现问题的最根本原因却是越来越偏离管理的原点。 Change and continuity are two sides of management. Changes in this article is not a change in daily management activities, but changes in management mentality, management changes in different stages of development of enterprises. Nowadays, when Chinese enterprises think about how to be bigger and stronger, they pay more attention to the operational aspects of the enterprise, such as sales performance. However, the most fundamental reason for the problems in the enterprises is getting away from the management’s starting point.