论文部分内容阅读
(一)直面变革的大潮。进入90年代后,无论在国内还是在国际,企业面对的形势都发生了急剧的变化。这种急剧变化的形势是众多企业所始料不及的,它震撼着全世界。从国内角度:长期卖方市场已悄然转为买方市场,这一现实从根本上改变了卖主和买主在市场中的地位,它将强制企业改变思维理念、经营战略、发展模式、营销方式,用户的选择权对企业具有绝对的权威,可以说“顺我者昌,逆我者亡”;社会主义市场经济体制改革的重大进展,使国有企业所依附的体制发生了巨大变化,最重
(A) Face the tide of change. Into the 90's, both at home and in the world, the situation faced by enterprises have undergone dramatic changes. This dramatic change in the situation is unforeseen for many businesses, it shook the world. From a domestic point of view: the long-term seller's market has quietly turned into a buyer's market. This reality has fundamentally changed the position of vendors and buyers in the market. It will force enterprises to change their mindsets, business strategies, development models, marketing methods, user's The right to choose has absolute authority over the enterprise. It can be said that “great progress has been made in reform of the socialist market economy.” The great progress made in the reform of the socialist market economic system has brought about tremendous changes in the system to which state-owned enterprises depend.