论文部分内容阅读
市场简析※洗衣机线下渠道跌幅收窄,均价提升明显根据GfK中国洗衣机全国零售监测数据显示,2017年第一季度整体洗衣机市场零售量同比增长7%,其中线下市场零售量同比下跌9%,比2016年同期收窄3个百分点,线下零售额同比下跌4%,对比2016年同期收窄7个百分点,线下市场跌幅收窄的趋势明显。其中,家电连锁渠道的逐渐恢复带动了整体线下市场的增长,2017年第一季度洗衣机市场的家电连锁渠道零售量微跌,零售额则已成上升趋势,同比增长2%。GfK认为,线下渠道经过几年下跌,预计
Market Analysis ※ The decline of the offline channels of washing machines narrowed and the average price increased significantly. According to the national retail monitoring data of GfK China washing machines, the retail sales volume of the overall washing machine market in the first quarter of 2017 increased by 7% over the same period of last year, of which the retail sales volume in the offline market decreased by 9% % Over the same period in 2016, a 3% decrease over the same period of 2016, while the offline retail sales volume decreased by 4% from the same period of last year, narrowing by 7% over the same period in 2016. The downward trend in the offline market narrowed significantly. Among them, the home appliance chain channel gradually restored the overall offline market growth, the first quarter of 2017 washing machine market, home appliance chain channel retail sales declined slightly, the retail sales have become an upward trend, an increase of 2%. GfK believes that the offline channel after several years of decline, is expected