文化创意产业背景下视觉传达专业市场对人才需求已经不再是单一的技能人才,而是创新能力与应用能力并举的复合型设计人才。对视觉传达专业学生创新型应用人才的培养特色,主体现在注重学生创新意识、创新能力和人文素养的整体发展,从而为文化产业市场提供优良人才。 Under the background of cultural and creative industries, the demand for talents in visual communication professional market is no longer a single skilled person, but a compound design talent with both innovative ability and applied ability. On the visual characteristics of the cultivation of innovative application talents of professional students, the main focus is now on the overall development of students’ innovative awareness, innovative ability and humanistic accomplishment, so as to provide excellent talents for the cultural industry market.