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日本学者中西正雄提出的新零售之圈理论突破了传统零售之圈理论的研究思路,着力探索零售业态的发展规律,提出了“技术边界线”的概念,指出技术革新是零售业态发展的原动力。本文通过分析比较新零售之圈理论对传统零售之圈理论及真空地带理论的修订与发展,旨在为我国零售业态的变革与发展提供理论参考。
The theory of the new retail circle proposed by Japanese scholar Masahiro Nakanishi broke through the traditional thinking of retail circles and focused on the development of retail formats. The concept of “technological boundary line” was put forward, pointing out that technological innovation was the driving force behind the development of retail formats. By analyzing and comparing the new retail circle theory to the traditional retail circle theory and the vacuum zone theory revision and development, the article aims to provide a theoretical reference for the reform and development of retail formats in our country.