中国加入世界贸易组织(WTO)后,就银行业而言,将面临的竞争压力是空前巨大的,因为2年内,外资银行可开展本币业务,5年后即可享受国民待遇,凡此种种而引发中外银行激烈的市场竞争则事属必然。在硝烟燃起之前,以广告为先导的竞争已初露端倪。为了让应对竞争的思考更加有的放矢,我们有必要对近年来的国内外银行(包括信用卡)广告,作一个大致了解。事实上,无论是国内国外,好的广告对银行品牌和 After China joins the World Trade Organization (WTO), the pressure of competition faced by the banking industry will be unprecedentedly huge. For 2 years, foreign banks may start their domestic currency business and enjoy national treatment after 5 years. All these Initiating the fierce market competition between Chinese and foreign banks is inevitable. Prior to the fire, advertising-led competition has begun to take shape. In order to make competition thinking more targeted, it is necessary for us to make a general understanding of the advertisements of domestic and foreign banks (including credit cards) in recent years. In fact, both domestic and foreign, good advertising on the bank brand and