虽然在与国际公关巨头们的竞争中,国内本土公关公司凭借着对中国政治、文化和媒体特点的了解以及服务价格的优势取得了很大的发展,但本土公司在服务的专业质量和创新等方面,与目前的经济大发展还存在不小距离,特别是在合格的人才、管理水平和综合资源力等方面尤为突出。那么,面对这些麻烦,本土公关公司有没有好的解决之道呢?本文虽为一家之言,但其中一些理念还是值得借鉴。 Although domestic PR firms have made great strides in their competition with international PR giants by virtue of their understanding of the political, cultural and media characteristics of China and the advantages of service prices, the professional quality and innovation of local companies in service, etc. In terms of economic development, there is still a long way to go, especially in areas such as qualified personnel, management level and comprehensive resources. So, in the face of these troubles, there is no good solution to the local public relations company? Although this article is one of the words, but some of these ideas are still worth learning.