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中国IT市场在1996和1997年呈现出异常火爆的局面,让人们感觉这个市场的发展前景非常好。正是鉴于这个原因,各个地区的企业纷纷推出了自有品牌的产品。出现这个局面,表明我国IT企业正在呈现出一种蓬勃向上发展的趋势,同时也证明中国的IT产业具有非常大的发展潜力。但是从客观上看,这种局面的出现和市场无序性的加剧,仅仅是一种暂时性的短期行为。从长远目标来看,不论企业或产品处在那个地区,都应该立志创造出一个国家性的品牌。如果仅仅局限在某一地区的名牌,这样的企业的生存能力非常弱,在竞争激烈的市场中的前景也是黯淡的。这一点在早期的国内家电行业中已经得到了充分的证明。虽然当年家电热潮时期,全国各地都拥有自
The IT market in China showed an unusually hot situation in 1996 and 1997, making people feel that the market has very good prospects for development. It is for this reason that enterprises in various regions have launched their own brand products. The emergence of this situation shows that our IT enterprises are showing a trend of vigorous development, but also prove that China’s IT industry has a very large potential for development. However, objectively speaking, the appearance of such a situation and the exacerbation of market disorder are merely temporary short-term behaviors. In the long run, no matter the company or product is located in that area, it should be determined to create a national brand. If only limited to a local brand name, such enterprises have very weak viability, the prospects in a highly competitive market is bleak. This has been fully proved in the early domestic appliance industry. Although the era of home appliances boom, all over the country have their own