本刊讯在当前互联网严重冲击纸媒的形势下,传统媒体为了“自救”做出了种种努力,传播创新就是传媒致胜的“法宝”之一。如何让这些典型案例发挥出最大的效应,发挥示范和引领作用,这是业界和学界需要共同关注的焦点,陕西在这方面进行了探讨。10月14日,陕西省新闻出版广电局组织陕西日报传媒集团、陕西省传播学会和高校新闻院系的行业主管部门、业界、学界专家学者,一道走进陕西日报社,聚焦“回乡见闻”专栏的创 In the current situation of serious impact on the Internet by the Internet, the traditional media have made every effort to “save themselves.” Transmission and innovation are one of the “magic weapons” that the media has won. How to make the most of these typical cases play the largest role in demonstrating and leading the role, which is the focus of industry and academia need to focus on, Shaanxi in this regard were discussed. On October 14, Shaanxi Provincial Bureau of Press, Publication, Radio, Film and Television organized Shaanxi Daily Media Group, Shaanxi Provincial Communication Society and university departments of journalism, industry experts and academic experts and scholars to come to Shaanxi Daily Newspaper to focus on “returning home.” "Column of the record