由于经济发展与营销观念的限制,多年来经营者主要是用大量的广告去影响消费者以实现营销目标,品牌与消费者联系并不深入。但随着80后、90后甚至00后成为主流消费者,影响消费者的方式也就发生了根本变化,因为这部分人更爱玩手机、上社交网站。他们在社交媒体上,更愿意相信一个大V或者是自己朋友的口碑,传统广告的影响力正在被迅速地弱化,这已经是不争的事实。从一般意义上讲,品牌营销的首要任务就是促 Due to the limitations of economic development and marketing concept, operators have been using a large amount of advertisements to influence consumers in order to achieve marketing goals over the years. The relationship between brands and consumers is not deep. But with the 80, 90 and even after 00 become mainstream consumers, the way consumers influence also undergone fundamental changes, because this part of people prefer to play mobile phones, on social networking sites. They are more likely to believe the reputation of a big V or their own friends on social media. The influence of traditional advertising is rapidly being weakened, which is an indisputable fact. In the general sense, the primary task of brand marketing is to promote