在时代发展的进程中,新媒体是一个全新的概念,这是继报纸、电视等传统传播媒介后又一全新的形态,可以说新媒体是一个比较宽泛的概念,其中涉及了数字电视、网络媒体等方式,在充分利用技术网络的基础上,为用户提供更加全方位的服务,满足个性化的需求,因此本文针对新媒体时代下,如何对高校学生进行管理以及导向做出了全面的阐释。 In the course of the development of the times, new media is a completely new concept. This is a new form after the traditional media such as newspapers and television. New media can be said to be a relatively broad concept involving digital television, Internet Media and other means, based on the full use of technology networks, to provide users with a more comprehensive range of services to meet individual needs, this article for the new media age, how to manage and guide college students to make a comprehensive explanation .