广播电视走集团化道路是我国社会生产力发展的要求，是深化经济体制改革的必然，是信息社会发展的一种规律，是文化消费需求急剧增长的要求，也是广播电视产业自身发展的基本趋势。在国际上，西方国家的报纸、杂志和广播电视业大多采用集团化经营运作方式，２０世纪９０年代以 Radio and television taking the road of grouping is the requirement of the development of social productive forces in our country, the necessity of deepening the reform of economic system, the law of the development of information society, the requirement of the rapid growth of cultural consumer demand and the basic trend of self-development of radio and television industry. Internationally, most newspapers, magazines and radio and television industries in the western countries adopt the mode of operation of group management. In the 1990s,