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1996年,国务院颁发《质量振兴纲要(2011-2020)》,明确提出了实施名牌发展战略、振兴民族工业。经过多年的努力,我国名牌事业成绩斐然,脱颖而出了一批具有国际竞争力的中国名牌,实施名牌战略、培育中国名牌产品已经成为社会各界的广泛共识。与此同时,我们也应该清醒地认识到,中国名牌才刚刚踏上漫漫征途,我国的名牌事业还有很大的发展空间。
In 1996, the State Council promulgated the “Outline of Quality Rejuvenation (2011-2020)”, clearly put forward the implementation of the brand-name development strategy and the revitalization of national industry. After years of hard work, China’s brand-name business has achieved phenomenal success. It has emerged as a group of Chinese famous brands with international competitiveness. The implementation of brand-name strategy and fostering of China’s brand-name products have become the broad consensus of all sectors of society. At the same time, we should also be soberly aware that China’s brand names have just embarked on a long journey, and there is still much room for development in China’s brand-name businesses.