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随着科技的发展,以微博、微信等为代表的新媒体时代加速到来,而基层宣传思想工作也在其影响下变得复杂艰难。石油企业基层宣传思想工作所面临的对象是基层,工作主体、任务落实以及工作重点都在基层,如何实现基层工作与新媒体时代的巧妙结合是石油企业理应关注的话题。
With the development of science and technology, the era of new media represented by Weibo, WeChat and so on has accelerated. However, grassroots propaganda and ideological work has also become complicated and difficult under its influence. The targets of the publicity and ideological work at the grassroots level of petroleum enterprises are the grassroots, the main body of work, the tasks to be implemented and the key points of work being at the grassroots level. How to realize the ingenious combination of grassroots work and new media age is the topic that petroleum enterprises should pay attention to.