新闻媒体在信息传播过程中扮演着举足轻重的角色,是公众获取新闻信息的主要来源,随着新媒体的出现和快速发展,传统新闻媒体由于多方面的原因造成了很大程度上的信息滞后、公信力缺失等问题。公信力作为新闻媒体存在和发展的基础和前提,一旦失去就会对自身的权威性和大众认可度产生极为不利的影响。本文探讨新闻媒体公信力缺失的现状并重点分析了我国新闻媒体之所以出现公信力缺失的原因,并在危机管理管理层面提出了重建新闻媒体公信力的几个途径。 As news media plays a decisive role in the process of information dissemination, it is the main source for the public to obtain news information. With the advent and rapid development of new media, the traditional news media has caused a great deal of information lag for many reasons. Lack of credibility and other issues. As the basis and prerequisite for the existence and development of the news media, credibility will have an extremely adverse impact on its own authority and public recognition. This article explores the status quo of the lack of credibility of the news media and analyzes in detail the reasons for the lack of credibility of the news media in our country. At the crisis management level, several ways are put forward to rebuild the credibility of the news media.