近年来,在国人对健康养生日益重视的背景下,休闲(养生)养老这一项朝阳产业开始进入快速发展期。其蕴含的巨大的经济效益使得一些城市开始进行以养生、养老为主题的城市品牌建设。本文以五指山市为例,深入分析了五指山市养生资源及养生旅游发展现状,并提出了建设五指山市“华夏养生之都”城市品牌的新思路。 In recent years, people in the health care increasingly focused on the background, leisure (health) pension is a sunrise industry began to enter a period of rapid development. Its enormous economic benefits have led some cities to embark on the construction of an urban brand with the theme of health care and pension. Taking Wuzhishan as an example, this paper analyzes in depth the current development of health resources and health tourism in Wuzhishan City and puts forward a new idea of ​​building “Huaxia Health Capital” city brand in Wuzhishan City.