中国动画,有过辉煌的时代,在国际上也有过显赫的地位。今天,不仅要面临国外动画“倾销”的冲击压力,而且国内动画人才的流失也成为影响发展的重要因素。本文从动画的市场、教育、模式、形象等方面探讨当代中国动画的发展前景及应对措施。 Chinese animation, there have been brilliant era, has also had a prominent international status. Today, not only should we face the pressure of “dumping” of foreign animation, but also the loss of domestic animation talents has also become an important factor that affects the development. This article explores the development prospects and countermeasures of contemporary Chinese animation from the aspects of animation market, education, mode and image.