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商业环境的深刻变化推动着电视节目制作的不断变革,市场化的竞争环境促使电视综艺节目朝着产业化、规模化的方向发展。本文首先对电视综艺节目制作的优势进行了分析,接着阐述了综艺节目制作的一些问题,最后提出了电视综艺节目制片项目管理的实施。这三个部分的探讨对于我国电视综艺节目的制作有一定的参考意义。
The profound changes in the business environment have driven the continuous transformation of television program production. The market-oriented competitive environment has prompted television variety shows to move toward industrialization and large-scale development. This article first analyzes the advantages of the production of TV variety shows, then elaborates some issues of the production of variety shows, and finally puts forward the implementation of the project management of TV variety shows. The three parts of the discussion for the production of television variety shows in our country have some reference value.