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毫无疑问,现在有许多人带着他们的钱包和购物清单在网上浏览购物,但事实上,要找到他们所需要的商品却是件非常困难的事。Zona Research公司近来的一份报告表明,尽管网上购物越来越流行,但是顾客却很难找到适合他们的特殊产品,这在很大程度上影响了他们在网上花费更多的时间和更多的金钱。 Zona公司进行的这个调查的对象是那些年收入在100万到10亿美元公司里的中、高级管理人员,技术人员,及负责销售、咨询、文书等工作的雇员。在这次对过去60天在网上购物的239名对于Internet使用熟练的用户的调查中,Zona发现有三分之一的用户每周大约上网购物一次,超过
There is no doubt that many people now browse shopping online with their wallets and shopping lists. In fact, finding the goods they need is very difficult. A recent report from Zona Research shows that although online shopping is becoming more and more popular, customers find it difficult to find special products that suit them. This has greatly affected their spending more time online and more. money. The survey conducted by Zona is aimed at middle and senior managers, technicians, and employees who are in charge of sales, consulting, and paperwork for companies with annual revenues of 1 million to 1 billion US dollars. In this survey of 239 Internet-savvy users who have shopped on the Internet for the past 60 days, Zona found that one-third of users are shopping on the Internet more than once a week.