论文部分内容阅读
随着我国近几年经济迅猛发展,社会发展的步伐进一步加大,人们对于健康的意识也不断增强,体育消费已成为现代消费生活的重要组成部分.本文采用文献资料法、问卷调查法、数理统计法、综合分析法等研究方法,研究苏州市学生体育消费现状,探析分配差距.研究结果表明:中学生每月用于体育方面的消费金额比例高于大学生;苏州大、中学生体育消费仍以实物消费为主;不少学校运动服统一收费,统一购买,甚至要求学生自备一些体育器材;中学生从众攀比的消费动机比大学生高得多;大、中学生参与体育消费项目从传统的项目逐渐转向新兴的户外项目转变.
With the rapid economic development in our country in recent years, the pace of social development has been further increased and people’s awareness of health has been continuously enhanced, and sports consumption has become an important part of modern consumer life.This paper adopts the methods of literature, questionnaire, Statistics, comprehensive analysis and other research methods to study the current situation of sports consumption of students in Suzhou City, to explore the distribution gap.The results show that: the proportion of middle school students spending on physical education monthly is higher than that of college students; Suzhou, Consumer-oriented; many school uniform uniforms, uniform purchase, or even require students to bring some sports equipment; high school students compete with the massively higher than the motivation of college students; large and secondary students to participate in sports spending projects gradually shift from the traditional project to emerging Outdoor project change.