品牌是一种无形的资产,人们对一个产品的了解都是从其品牌开始的,创建自己的品牌能够树立自己的形象,在竞争力上也能够得到极大的加强。本文主要研究了图书馆品牌文化的构建,论述了品牌文化构建的重要性,同时提出了一些构建图书馆品牌文化的途径。品牌是一种用来识别某个或者某群消费者的产品或服务,能够让人们区别其与竞争者之间的差别,而在品牌建设过程中沉淀的文化特征以及一些与文化相关的活动,可以统称为品牌文化。在21世纪的今天,品牌文化的影响力越来 Brand is an intangible asset, people understand a product from the beginning of its brand, to create their own brand to establish their own image, in the competitiveness can also be greatly enhanced. This paper mainly studies the construction of library brand culture, discusses the importance of brand culture construction, and at the same time puts forward some ways to construct library brand culture. A brand is a product or service that identifies one or a group of consumers, distinguishes people from competitors, and traits culturally precipitated in brand building and culturally related activities, Can be collectively referred to as the brand culture. In the 21st century, the influence of brand culture more and more