论文部分内容阅读
新闻出版企业是走出去战略的践行者和实现者,也是参与新闻出版国际市场竞争的基本实体。文章依据迈克尔·波特的“钻石模型”理论,以实现新闻出版走出去的“主力军”之一——大学出版社在国际化发展道路中所做的探索和实践为研究背景,综合探讨了国内大学出版社走出去的基本现状,并分析其国际竞争力与影响力要素、走出去面临的威胁和挑战等,进而有的放矢地提出其国际竞争力与影响力的提升策略。
News and publishing enterprises are the practitioners and implementers of the strategy of going out and the basic entities involved in the competition in the international market of press and publication. Based on Michael Porter ’s “Diamond Model ” theory, one of the “main forces” of press and publication going out is the exploration and practice of university press in the path of internationalization. , Comprehensively explores the basic status quo of domestic university press going abroad and analyzes the factors of their international competitiveness and influence, the threats and challenges they face when they go out, and then puts forward their strategies for enhancing their international competitiveness and influence.