快速成长想必是所有年轻品牌共同的梦想。谈到成长的速度,很多人都不约而同地会想到“脑白金”及其背后的销售奇迹,不过,这样的奇迹伴随着太多的争议与不可复制。PPG作为衬衣品牌的迅速崛起,为品牌的快速成长提供了全新的启发。一声“OKPPG”的背后,是怎样的策略思考?本文期望通过对PPG广告代理公司决策人的专访,解析PPG的快速成长之路。 Rapid growth must be a common dream of all young brands. Talking about the speed of growth, many people are spontaneously thinking of “melatonin” and the sales miracle behind it, but such miracles are accompanied by too much controversy and irreproducibility. PPG shirt as a rapid rise of the brand, brand rapid growth has provided a new inspiration. “OKPPG ” behind, what kind of strategic thinking? This article expects through PPG advertising agency policy makers interview, parse PPG’s rapid growth.